Citibank


In 2011, Citibank partnered with Google to launch the Citi MasterCard in the Google Wallet smartphone app. I helped create an outdoor interactive game that demonstrated how the app works. The game appeared in high-pedestrian traffic areas in New York, Chicago, San Francisco, Los Angeles and Washington, D.C. It was really fun seeing it come to life, as well as watching people ages five and up enjoy themselves with an ad. I'll let the video tell the rest of the story.