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Experience

Publicis Kaplan Thaler

VP, Creative Director

April 2011-Present

TV, digital, print, radio, outdoor and more, more, more. Currently working on Crest and Oral-B. Also, spent many years on Citibank and Street Soccer USA.


Atmosphere Proximity

June 2010-April 2011

Returned to work on a whole lot of digital work for Citibank, including help the agency earn a 2011 Webby Award for Citi’s impressive high-tech branch in New York’s Union Square neighborhood.


Freelance Senior Copywriter

July 2009 - June 2010

Lent my brain out to such agencies as Saatchi & Saatchi, MRM Worldwide, Rapp Collins Worldwide, Digitas and KWG Advertising to crank out work on Toyota, the U.S. Army, Smirnoff, Crown Royal, American Express, Mercedes Benz and Northland Juices.


Atmosphere BBDO

July 2007 - July 2009

Accounts: AT&T, Citibank, Starbucks


Ogilvy & Mather

June 1999 - July 2007

Accounts: DHL, American Express, Hershey Foods, Wishbone, Amtrak, Northwest Airlines, Kodak, Post Cereals, Kraft Foods, Huggies



Highlights

JetBlue Card from American Express

Created the launch campaign for the card.

Result: 80,000 cardholders since summer 2005



Wish-bone Salad Spritzers

Created the launch campaign for the new line of salad dressings.

Result: Major update for the brand, received lots of buzz on blogs and was featured on NBC's Today Show and E!



Hershey's Kisses filled with Caramel

Created the launch campaign for the first filled Hershey's Kiss.

Result: Most purchased new grocery store item of 2004.



Post Cereals

Received Bronze Effie for 2005 "Whole Grain" campaign.



AT&T

Nominated as a finalist for a 2009 OMMA for Pepe Le Pew campaign.



HPV.com

Won a 2010 Bronze CLIO for Healthcare in the Interactive Direct to Consumer category.



Citi MasterCard in Google Wallet

Won two 2012 Gold Financial Communication Society awards for outdoor and interactive campaigns for the Citi MasterCard in Google Wallet. Link: Click me!



Citibank

Won a 2013 Silver and Bronze awards for two TV spots, "Running Man" and "Happy Princess Wonderland"
Won a 2012 Bronze for a Web Video Single, "Zombie."



Street Soccer USA

Won a 2013 National Silver ADDY and the Phil Dusenbeery Cause Award for their outdoor campaign.



Professional Involvement

Advertising Women of New York

Led creative workshops for students and young professionals. Served on 2007 Good, Bad, and Ugly award show committee.


Ad Club of Connecticut

Served on judging panel for 2005 award show.


At Ogilvy

Frequently spoke to groups of professionals, client interns, Ogilvy interns and college students about working in advertising. Groups include SAP, Unilever, School of Visual Arts, Fashion Institute of Technology, Savannah College of Art and Design, University of South Carolina, University of Georgia, Howard University, Brigham Young University.



Education

The Creative Circus

Advertising Copywriting 1996 - 1999


University of Georgia

ABJ, Journalism, 1991 - 1993


University of Florida

Journalism, 1989 - 1991